Stretch Goals, Pledges, Addons and Crowdfunding Essentials

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Crowdfunding essentials: G gamefound Stretch Goals, Pledge Tiers ABACKERKIT

and Add-ons GAME ON

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HEROTIME

@ The Basics

Stretch goals, add-ons, and pledge tiers are all ways to get backers excited about your project.

Stretch Goals Pledge Tiers Add-Ons

These are like group The things that A la carte options!

rewards, everyone gets backers are getting in Through the pledge them if the campaign return for their pledge! manager, backers can hits a certain target. For different costs you pick and choose what

can bundle in more they want after the

@ add-ons or offer campaign is over. : Crowdfunder Exclusive variants of the game. @

° . .

© The Importance

Stretch goals, add-ons, and pledge tiers aren't just useful, they're essential for a successful crowdfunding campaign.

Stretch goals get people Pledge tiers make Add-ons give your excited and talking things easy on your backers more control about your project. backers. over their rewards. These are a tangible They offer value for Backers get to

incentive, encouraging money ‘packages’ personalize their pledge backers to pledge. which help you reach and feel like they're Thar claacractec higher funding goals. getting something truly . . unique. sense of community Tiers also help you and make people manage your inventory Plus, add-ons can help want to share your and plan production. you get more money campaign with their from backers after the friends. : campaign is over.

€} Stretch Goal : Best Practices

For Stretch goals there are three key areas to consider when upgrading your components for a better player experience.

Components

You can switch out one component for a whole new one, or upgrade the same type of component to be ‘fancier’!

Examples:

Player board: Paper Cardboard

Game map: _ Single-sided Double-sided Bags: Regular zip lock Cotton Player pieces: Card tokens 3D miniatures! Plastic cubes: Plain Pearlescent

Quantity ( )

You can give backers more of the same components to make the gameplay even better.

Examples: Extra tokens Additional cards

Finish This is your chance to make everything look amazing with enhanced materials and processes.

Examples:

Game box and cards: “ Foil stamping “ Embossing “© Spot UV varnish Wooden meeple: © Silk screen print “ Head stamp print

The most important thing to remember is that these stretch goals

Types of components

@ Game box @ Dice

@ Playing cards @ Wood pieces

@ Game board (foldable) @ Standard plastic pieces @ Player boards @ Custom plastic pieces

@ Token sheets /map tiles @ Bags @ Paper products @ Other sourced products @ Rulebooks

9 Choosing the right Add-ons +

Add-ons can be a great way to increase your campaign's funding, but they also come with some risks. Since add-ons typically have lower production numbers than the main game, it's crucial to choose items with low setup costs.

Understanding the Risks

ain oe ess cov toms ons ! i Civ ag Se Add-ons often have You'll need to manage Accurately predicting smaller production runs, inventory for both your demand for add-ons can which can lead to higher core product and any be challenging, leading per-unit costs due to add-ons offered. to overstocking or setup fees and tooling. understocking.

Types of Add-ons

Gameplay Enhancements

These add-ons introduce new content or mechanics to the core game

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Expansions Additional Solo or Co-op modes Campaign

Player Packs (If the new modes only have a modes few cards difference, you might

want to make it a stretch goal)

Complementary Products

These add-ons offer additional items that enhance the gaming experience without necessarily changing the core gameplay.

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Custom dice, Behind-the-scenes Premium items tokens, playmats content (Metal coins, 3D miniatures, limited edition accessories)

Selecting Add-ons When choosing your add-ons, consider the following:

Alignment with your Core Game: Ensure add-ons enhance the overall gaming experience.

Production Costs:

Prioritize add-ons with lower setup fees to minimize risks. By carefully (especially important for smaller campaigns). selecting and Target Audience Appeal: managing your Choose add-ons that resonate with your backers. add-ons, you can

increase campaign funding while minimizing potential risks.

Potential for Overstock: Carefully estimate demand to avoid excess inventory.

5 J Creating effective Pledge Tiers

Pledge tiers are different levels backers can choose from when supporting your campaign.

i) i

Core Game Tier Deluxe Tier The basic level Offer additional

All-In Tier Limited

Edition Tier Create a sense of urgency with exclusive items

only available at this level.

Include the core game and all available add-ons for

where backers items and/or receive only the components for main game. a higher price point.

maximum value.

Benefits of Pledge Tiers

Demand Forecasting: Pledge tiers can help you estimate demand for add-ons and other components.

Incentivizing Backers: By carefully designing your

Offering better deals within pledge tiers can pledge tiers, you can optimize

encourage backers to choose higher levels. your campaign's success and gather valuable information about backer preferences.

Game

manufacturing made easy for all.

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