Hero Time Academy · Step 1 of 10

Board Game Design

Board game design is deciding what your game is, who it is for and how it plays, then proving it with prototypes and playtests until it is fun every time it hits the table. It is the first of the ten steps in how to make a board game, and it shapes every step after it: the pieces, the rulebook, the costs and the artwork.

Start With the Experience

Every game starts as a feeling. Decide the emotions you want players to feel and the moments that create them, then look for a spark: everyday materials, even a trip to a craft store, can suggest a mechanic, and our guide on how to come up with board game ideas turns one craft-aisle walk into ten. Study the types of board games to see which mechanics and play lengths fit your idea, and use board game statistics to understand who plays and what sells.

Design for Your Players

A player persona describes the player you are designing for: who they are, what they enjoy, how long they want to play and what they will pay. A persona sums up the player types you want to reach in one picture, and it guides your mechanics, your artwork and your price point.

Design for how the game is really played, too. A game that is bought but never played has failed. What makes a good board game is that it gets to the table, and that starts with the box size, the setup time and the length of the rules.

Develop, Prototype and Playtest

Board game development is a loop: build a rough prototype, playtest it, learn, change it and repeat. Start with paper or Tabletop Simulator rather than polished art, play at least five rounds, and test with strangers as well as friends; our five rules for board game playtesting show what to test for. Professional board game testing gives you an objective view before you commit to manufacturing. The best board game design tips all come back to that loop: test early, and test often.

Design for the Table

A game also has to earn its place on the table. The shared play area in the middle of the table is what players remember, from a striking foldable game board to tiles that are turned face up as the game unfolds; our guide to game board design shows how to make the board the centrepiece, from 3D boards to modular tiles. The box sells the game before anyone plays it, so board game box design matters as much as the components inside it; inside the box, board game insert design decides whether the pieces arrive intact and the setup is quick, and designing for component efficiency keeps setup quick and the price down.

Tools and Protecting Your Idea

Most designers lay out cards and boards in vector software; our guide to board game design software compares Adobe Illustrator, Affinity Designer 2 and the free Inkscape. If you plan to sell widely, learn how to patent a board game, and how a design patent, a trademark and copyright each protect a different part of it.

Next Step: Choose Your Board Game Pieces

Once your game plays well, turn it into a physical product. Continue with Board Game Pieces, step 2 of how to make a board game.

Frequently Asked Questions

What is board game design?
Board game design is deciding what a game is, who it is for and how it plays (its theme, mechanics, components and look) and refining it through prototypes and playtests.
How do I start designing a board game?
Start with the experience: write down the emotions you want players to feel, decide what players do on their turn and what ends the game, then build a rough prototype and playtest it.
What software do board game designers use?
Adobe Illustrator is the industry standard. Affinity Designer 2 is a lower-priced alternative with no subscription, and Inkscape is free and open source.
How do you playtest a board game?
Play at least five rounds with your prototype, with friends at first and then with people who don't know you. Watch how players behave and ask what decisions they made, what frustrated them and what they enjoyed most.
Can you patent a board game?
Yes. A design patent protects the combination of mechanisms, cards, components and pictures in your game, while a trademark protects its name and logo and copyright protects the artwork.