Hero Time Academy · Step 10 of 10
Marketing Board Games
Board game marketing is how players find your game and decide to back or buy it. Marketing is the last of the ten steps in how to make a board game. These guides cover crowdfunding campaigns first, then the marketing basics that work for every game.
Board game marketing has two parts. Discovery is how players find you without paying: word of mouth, reviewers, press and your own community. Advertising is paid: Facebook, Google and Amazon ads. Every successful game uses both, and both start long before launch.
Crowdfunding Campaigns
Most independent games are funded on Kickstarter or Gamefound, and the campaign is won before launch. Start with the Kickstarter pre-launch plan: six months to build an audience big enough to fund on day one. The crowdfunding tips from the Crowdfunding Nerds explain why the crowd comes first, and our guide to a failed Kickstarter shows what goes wrong and how to avoid it. For help, see our Kickstarter consultants and the guide to your Kickstarter video.
Marketing Basics
Whatever the channel, the basics are the same. Start with how to market a board game and its comparison of every channel. Then define your game target audience, grow awareness for free with ten ways to promote a board game, and add paid reach with board game advertising.
You Have Reached the Last Step
Marketing is step 10 of the ten in how to make a board game. When you are ready to make your game, contact us for a quote.