Make Your Game in the World Capital of Toys & Games Manufacturing

hero time team

Where your game is made matters. Our industry-leading tabletop game factory is located in Yiwu, China, the world capital of toys and games manufacturing.

Yiwu is home to the world’s largest market for small commodities, including board game and card game components and materials. We are the only board game manufacturer that operates entirely within the Yiwu area, giving us direct access to the world’s most advanced tabletop game supply chain.

Thanks to our strategic location and top-to-bottom focus on quality, we can help you make your game with more control, better value and and greater oversight than any other tabletop game manufacturer.

Below, you'll learn more about:

  • Why manufacturing in Yiwu gives you more control as a game creator.
  • How our factory and unique processes differ from other manufacturers.
  • How we can help you avoid manufacturing mistakes and achieve your goals as a publisher.

About Yiwu, China

yiwu

Pictured: Yiwu International Trade City, the world’s largest market for small commodities such as board game materials and components. 

When we first started Hero Time, we looked around the world to identify the best location for starting a board game factory with several key criteria.

The most important factor for us was access to great suppliers. This allows us to achieve the highest levels of quality for the games we manufacture, and gives us direct access to the printers, materials suppliers, and other providers involved in manufacturing great games.

We quickly settled on Yiwu, the world’s largest market for commodities. Being in Yiwu gives us an unprecedented level of access both to the materials used to make board games (which allows us to offer competitive pricing and high levels of customizability). It also means that we can visit suppliers in person, giving us total control over the exact materials and processes used to make your game.

Our factory is located right in the heart of Yiwu, which is at the center of small commodities, games and toys manufacturing. 

OUR CERTIFICATES

Approved by:

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Disney FAMA Certified FAC-115925

  • ISO, ensuring our management and machines function at international standards.
  • FSC, ensuring our materials are fully FSC-certified and environmentally friendly.
  • BSCI, ensuring our workers are treated with respect, paid fairly and cared for.
  • Worldwide safety tests, ensuring our factory and products are safe and compliant.
  • Strict internal quality control, ensuring your game is made to the highest standards.
herotime certificates new

Unlike other manufacturers, we completely own our factory, which means you stay in control of everything throughout the manufacturing process.

We also work exclusively with experienced full-time manufacturing employees, not part-timers, and pay our team high salaries to ensure they’re happy at work and give your game all of their care, effort and attention.

herotime about manufacturing
herotime about team

Hero Time implements strict safety standards and ensure our team has a great quality of life. Learn more about our team. 

This process lets us deliver great quality games on time and build lasting relationships with our publisher partners, like yourself. 

Above all, it lets us fulfill our mission: to make board game and card game manufacturing easy for all.

Why You Should Manufacture Your Game in Yiwu

Manufacturing your board game in China offers numerous advantages, from competitive prices and higher efficiency to the ability to effortlessly ship your game to a huge network of fulfillment centers and warehouses around the world.

China is often referred to as the “workshop of the world,” and for good reason. Millions of unique products are manufactured in China per year, from advanced industrial equipment to consumer electronics, household items, toys and more.

As a board game creator, manufacturing in China gives you several big benefits:

  • Lower machine costs. Many machines used to make board games are manufactured here in China. This allows us to purchase the same machinery as our competitors at a lower price due to no need for international shipping, duties and installation fees.
  • Materials are made here. Many of the materials required for your game, such as paper, cardboard, wood, plastic and others, are produced locally in China, allowing us to source these materials for your game at the best possible price.
  • Your game will be completed faster. China’s economies of scale allow for incredible efficiency, letting you produce your game faster and enter full production in a shorter amount of time.
  • You can create more components. Because China has so many suppliers for small parts, materials and other necessary items for board game production, you have total access to any possible component you need for your game.
  • Lower factory costs. Costs such as rent and building space are lower in China than in the EU or US. This reduces the overhead cost for a manufacturing company and means you get more competitive pricing on your board game.
  • Lower labor costs. Believe it or not, lower labor costs are not the reason manufacturing in China is so cost effective. In fact, many countries with cheaper labor than China can’t match Chinese manufacturing prices due to poor infrastructure or machine availability.
    However, labor costs are lower in China than in the US or EU, and this allows you to get a more competitive price on your board game. We pay all of our workers above-market rates to prioritize focus, quality of life and help us retail highly skilled staff..
  • You can easily ship to all countries. As the world’s #1 manufacturing location, China has excellent shipping services, allowing you to send your games directly to fulfillment centers in the United States and other locations worldwide.

RISKS OF MANUFACTURING YOUR BOARD GAME IN CHINA

Manufacturing your board game in China has a lot of potential advantages. However, there are risks to manufacturing in China, and it’s important that you, as a game creator, are aware of these risks and what can happen when things go wrong.

At Hero Time, our #1 goal is to make sure the process of creating your board game is a smooth and successful one from start to finish. However, we understand that it’s natural to look at all of your options when it comes to creating your game. 

When you’re assessing board game manufacturer in China, be on the lookout for the following common problems:

Many China-based manufacturers have a hands-on sales process to close the deal, but offer poor communication while actually manufacturing your board game or card game.

This lack of manufacturing can lead to lots of issues, including a difference between the game you thought you were ordering and what you actually receive. It can also result in disputes on pricing, materials and how your game will be shipped once it’s finished.

To avoid this problem, look for a manufacturer with an established track record, as well as a history of good communication with customers 

You can read reviews from more than 40 of our previous customers on Trustpilot, which verifies reviews for authenticity.

When you’re making thousands of copies of your board game, you don’t want critical details to get lost in translation. 

Many board game and card game factories in China try to provide service in English, but don’t have a high enough English level to fully understand your needs. This can result in unclear or confusing communication and, in many cases, mistakes in your finished product.

Even factories with English-speaking sales reps can make these mistakes, as the person you communicate with in English may not be directly involved in the production of your game.

To avoid this problem, make sure that you’re working with English proficient staff who are directly involved in managing your game’s production.

Our creator assistance staff have direct contact with our production team throughout the entire process of making your game, which “shortens the distance” between you and our factory and means your needs are clearly and accurately communicated.

The right materials can make or break your board game. In fact, we have produced a series of guides for our customers explaining how common game materials work and why it’s so critical that they’re chosen effectively.

It’s essential that your game board uses the right cardboard, that your cards use the right card stock and printing method, and that your meeples, dice and other components are made using the correct materials and manufacturing techniques. 

It’s also vital that your game boxes are made to the right standards, as flimsy boxes will quickly deteriorate once they’re used. 

Unfortunately, many manufacturers take advantage of the complexity of this process and select cheap, low quality materials to use during game production. This approach saves money for the factory and lets them make a larger profit on your order.

For you, as a board game creator, the outcome is often a game that looks cheap, feels cheap, and lacks the durability that your customers expect.

To avoid this problem, make sure you understand the exact materials you need, or work with a manufacturer who will clearly explain the necessary materials to you

We work directly with our customers throughout the entire process to not only choose the right materials for your game, but also to explain why each material is the best fit for you.

We focus on quality materials to help you make a game that not only looks and feels premium, but is built to last and stay on your customers’ shelves for decades to come.

Unfortunately, many game factories pay low salaries that, expectedly, result in unhappy, poorly motivated employees. Many factories pay their employees close to the minimum wage, which in most Chinese provinces, is between $1.50 and $2 USD per hour.

This not only produces a poor working environment with unmotivated, unhappy employees — it can also result in lower quality output for you as a board game creator.

It also doesn’t reduce costs for you by a significant amount. Because of the lack of care that this approach creates, it’s more likely that you’ll run into production issues with these manufacturers that delay your project’s completion and increase the total cost of making your board game.

To avoid this problem, ask any company you consider about their employee satisfaction, work environment, and employee compensation.

We take a variety of steps to make sure our employees are compensated fairly, work in a safe, friendly environment, and feel appreciated at work:

  • We offer significantly above-market compensation for our staff.
  • We provide a personalized management approach, instead of one-size-fits-all.
  • Our employees receive drinks, snacks, and other meals during the day.
  • We treat our employees as friends and partners.

As a manufacturer, we’ve found that offering higher salaries not only makes our employees feel more appreciated, — it also greatly increases commitment and improves our results.

We’re happy to share how we take care of our team and foster a positive working environment that’s better for our team and you as a board game creator.

If something goes wrong with your game, who can you trust to fix the problem? Unfortunately, with many game manufacturers, there’s no one to bat for you if there’s something unexpected with your board or card game, its packaging, or any other part of the process. 

This is a serious problem, because approximately 50% of board game publishers report having some manufacturing-related issues with their finished products. 

To avoid this problem, we work with you throughout the game design, development and manufacturing process to make sure everything is where it should be.

In fact, we’ve built an entire management system to manage your order and issue detailed and actionable reports on every step of production. 

These include sample issue reports, production updates and detailed quality control (QC) to let you know what’s going on as it happens and keep you in the loop as your board game is being made. 

We understand that your game is your creation, and you need to know what’s going on so we can solve problems before they happen, not after.

We also have a detailed, clearly explained Terms and Conditions page that explains the process of working with us, so you’re always aware of the precise terms of our agreement.

Contact Us

Interested in working with us to create your game?

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We’re available to discuss any aspect of the game creation and manufacturing process, from getting started to manufacturing and shipping your game.

Contact us now to talk to our team and learn more about how we can turn your dream game into a reality.

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HERO TIME BELIEVES IN YOUR PROJECT

Board Game Creators are the pillars of the board game industry. As a board game manufacturer, it is our duty to make sure you have everything you need throughout your journey.

 

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