As a board game creator, marketing and selling your game can be challenging. The Board game and card game market is relatively saturated so it is essential your game reaches the right audience and generates the sales you need. There are two main types of marketing channels you can use: discovery and advertisement.

Discovery channels include word of mouth, press releases, reviewers, and community management. On the other hand, advertisement channels include Google ads, Amazon ads, Facebook ads, banner placement, and more.

Although these channels differ, they share some fundamental things that you must do to succeed.

Here are three things to focus on regardless of which Marketing Channel you are planning on selling in:

1. Find your audience: Your target audience is essential to the success of your game. Identify who your game is for, why they would like it, and what makes it unique.
2. Interact with your audience: Get to know your audience, what they like, and what they don’t like. Conduct anonymous surveys to get feedback and insights into what they’re looking for in a game. Contact game reviewers and testers and ask for their advice
3. Build a website: Take what you have learned and build a website that represents your company and game. This is crucial for building a brand and connecting with your audience. Your website should also be built to convert visitors into customers. This means making sure your website is designed very clearly.