{"id":32523,"date":"2024-08-07T07:58:04","date_gmt":"2024-08-07T07:58:04","guid":{"rendered":"https:\/\/herotime1.com\/?p=32523"},"modified":"2025-10-06T08:15:58","modified_gmt":"2025-10-06T08:15:58","slug":"what-is-a-normal-profit-margin-for-a-board-game","status":"publish","type":"post","link":"https:\/\/herotime1.com\/academy\/marketing\/what-is-a-normal-profit-margin-for-a-board-game\/","title":{"rendered":"What is a Normal Profit Margin for a Board Game?"},"content":{"rendered":"\t\t
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As a tabletop game creator, one of the most important things to keep in mind when creating your game is the potential profit margin.<\/p>\n

Even if your board game is a labor of love rather than a commercial venture, it needs to be profitable (or, at least able to break even) in order for you to continue selling it and reaching your target audience. No creator can afford to continually lose money on a game that earns a loss instead of being profitable. Because of this, understanding how profitable board games typically are and what you should aim for are\u00a0really<\/em>\u00a0important when you’re working out how to price and promote your game.<\/p>\n

A typical board game profit margin depends on your marketing and distribution channels.<\/p>\n

If you’re a creating your game for Kickstarter or Gamefound, you’ll want to aim for a 20-30% profit margin for landed costs.\u00a0<\/p>\n

If you’re selling your game on Amazon or through retailers, a profit margin of 10-15% is a good target. (These platforms involve more fees, but give you access to a larger audience.)<\/p>\n

This means that in general, you should expect to keep $10-30 out of every $100 spent on your game as profit. You can use this profit to experiment with new game ideas, create an expansion for your game, develop new titles, or just enjoy your life while you create your game as a hobby, project or business.<\/p>\n

However, just because the average profit margin for a game is 10-30%, this does not mean you can spend 70+% of your budget on manufacturing your game. There are lots of costs that go into this target 10-30% profit margin (as we’ve discussed in our guide to the 5x rule<\/a>) and you’ll need to understand them all to price your game effectively and make your game a viable product.<\/p>\n

We’ve gone into more detail about all of this below and shared we the industry considers to be the normal profit margins for board games.<\/p>\n

Board Game Profit Margin for Game Creators<\/h2>\n