{"id":31579,"date":"2024-04-30T08:43:47","date_gmt":"2024-04-30T08:43:47","guid":{"rendered":"https:\/\/herotime1.com\/?p=31579"},"modified":"2025-10-06T08:33:11","modified_gmt":"2025-10-06T08:33:11","slug":"kickstarter-vs-gamefound-for-board-game-crowdfunding","status":"publish","type":"post","link":"https:\/\/herotime1.com\/academy\/marketing\/kickstarter-vs-gamefound-for-board-game-crowdfunding\/","title":{"rendered":"Kickstarter vs. Gamefound for Board Game Crowdfunding"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"31579\" class=\"elementor elementor-31579\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58e3da00 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58e3da00\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-424859f6\" data-id=\"424859f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d00b7b5 elementor-widget elementor-widget-text-editor\" data-id=\"d00b7b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-539e2d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"539e2d3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30b18dd\" data-id=\"30b18dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eefda64 elementor-widget elementor-widget-text-editor\" data-id=\"eefda64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Crowdfunding has revolutionized how creators bring their projects to life, especially in the board and card gaming industry.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using a crowdfunding platform lets you gather funds directly from your future customers, helping you to speed up development of your game and bring to life projects that wouldn\u2019t be viable with a more traditional financing and publishing approach.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As well as letting you raise funds, crowdfunding platforms make it easy to gauge interest in your game before it goes live, giving you an idea of what type of audience you can expect to build.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kickstarter and Gamefound are two of the biggest crowdfunding sites available today. Both have large audiences and a rich variety of features for you to make use of to raise funds and develop awareness about your game. But which is the best for your specific game, and why?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below, we\u2019ve covered the histories, structures and attributes of both platforms, from when each arrived to the different funding models, fee structures and features offered by each platform for game creators.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve also shared some tips and tricks to help you get the best results from your crowdfunding campaign, regardless of which platform you choose to list your project on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t have the time to read a long, detailed post, here are the main takeaways to keep in mind when comparing these platforms:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kickstarter is much,<\/span><i><span style=\"font-weight: 400;\"> much<\/span><\/i><span style=\"font-weight: 400;\"> bigger than Gamefound. Based on the figures we could find online, Kickstarter\u2019s audience is more than 20 times the size of Gamefound\u2019s, meaning you\u2019ll have access to a far bigger group of potential backers for your game.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">However, Kickstarter\u2019s audience is more general, meaning people are on the site for a variety of products, not just games. Gamefound, on the other hand, is specialized and only offers crowdfunding for tabletop games. Think size vs. specialization.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gamefound is a great option for hardcore games that appeal to the gaming enthusiast audience. Yes, the audience is smaller in total scale, but it has a lot of people who are passionate about tabletop games and willing to back unique projects.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Despite its smaller size, Gamefound has plenty of $5+ million tabletop game projects in its history. You don\u2019t necessarily need Kickstarter\u2019s huge audience to have a successful crowdfunding campaign.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kickstarter and Gamefound both have great, easy-to-use platforms. Gamefound offers its own in-house marketing services, but these probably aren\u2019t necessary for your game if you have a good plan already (or get help from our game marketing experts).<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fees are very similar on both platforms. Kickstarter charges 5%, plus a 3% processing fee and small fees for each pledge. Gamefound charges 5%, plus a 3% processing fee and some small fees for pledges. The pricing is almost exactly the same.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There\u2019s no \u201cbest\u201d platform for every project. For games with mass appeal, Kickstarter is a good choice due to its sheer size. For more niche games that have a lot of appeal for enthusiasts, Gamefound is worth considering despite being a smaller platform.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Need help with crowdfunding for your board game and card game? As a top-rated board game manufacturer, we can help you make your game at a lower cost and reach the largest possible audience via Kickstarter or Gamefound, helping you achieve a more successful launch.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Contact us online and we\u2019ll talk to you about the entire process and connect you with our Hero Time Professional Network to make sure your game is a success.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Platform Overview: Kickstarter vs. Gamefound<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Kickstarter History and Overview<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Kickstarter is the largest crowdfunding network for games, including tabletop games. Founded in 2009, it quickly became synonymous with crowdfunding, to the point that \u201cKickstarting\u201d is to games and indie projects almost like what \u201cGoogling\u201d is for search.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The platform&#8217;s primary mission is to help bring creative projects to life. It covers a vast array of categories from arts and technology to, notably, tabletop games, which have become one of its most popular and successful categories.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kickstarter operates on an all-or-nothing funding model, which means that projects must reach their financial goals within a set time frame to receive any money.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This model encourages game creators to set realistic goals and actively promote their projects while giving backers confidence that their funds will only be used when a project has sufficient support to actually achieve its objectives.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Gamefound History and Overview<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Gamefound\u2019s story is a little different. Originally, Gamefound started out as a pledge manager for Kickstarter projects in 2018. This experience provided the company with deep insights into the unique needs of both tabletop game creators and the backers that support them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recognizing an opportunity to serve the gaming community more, Gamefound transitioned to full-fledged crowdfunding in 2020.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike Kickstarter, which offers funding for lots of different product types, Gamefound focuses solely on game development and funding. Its audience is more specialized and, as a platform, it\u2019s built more with the specific needs of game creators in mind.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Audience and Reach<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Kickstarter Audience and Reach<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Kickstarter\u2019s audience is huge and global, with <\/span><a href=\"https:\/\/www.kickstarter.com\/help\/stats\"><span style=\"font-weight: 400;\">more than 23 million backers worldwide<\/span><\/a><span style=\"font-weight: 400;\"> as of April 2024. Not all of this audience is on Kickstarter solely for games, but many are, with card games and board games consistently ranking among the top Kickstarter projects.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means that Kickstarter has a large audience within its huge audience of backers who are specifically interested in games. Many of these backers also support multiple projects &#8212; based on Kickstarter\u2019s 2024 data, about 35% of users are repeat backers.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Gamefound Audience and Reach<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Gamefound is newer and has a much smaller user base than Kickstarter. According to <\/span><a href=\"https:\/\/gamefound.com\/en\/blog\/post\/welcome-to-2024\"><span style=\"font-weight: 400;\">this blog post from early 2024<\/span><\/a><span style=\"font-weight: 400;\">, Gamefound passed one million users at some point in 2023, meaning its overall audience is less than five percent of Kickstarter\u2019s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, instead of a general audience with a broad range of interests, Gamefound\u2019s audience is solely made up of tabletop gaming enthusiasts.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Fees<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Kickstarter and Gamefound both charge a 5% fee for successful projects. Kickstarter does not charge any fees for projects that aren\u2019t successful (meaning they fail to reach their fundraising target). Similarly, Gamefound\u2019s 5% fee only applies to successful projects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fees for payment processing differ between platforms and, in the case of Kickstarter, can vary based on your location. In the USA, Kickstarter charges a payment processing fee of 3% of the total value of your project, plus $0.20 for each individual pledge.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pledges of under $10 have discounted fees of just $0.05 per pledge, but have a 5% processing fee. If you\u2019re located outside the USA, you can view Kickstarter\u2019s payment processing fees per country on the <\/span><a href=\"https:\/\/www.kickstarter.com\/help\/fees\"><span style=\"font-weight: 400;\">Kickstarter fee page<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gamefound charges a 3% payment processing fee and a 0.2% transaction fee in the project\u2019s currency.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"font-weight: 400;\">Project Support and Tools<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Kickstarter and Gamefound both work similarly from a platform perspective. Kickstarter offers a user-friendly interface that allows you to create a good looking project page with videos, images, and detailed descriptions for your game. Kickstarter also includes great analytics tools that allow you to track the performance of your campaigns in real-time, monitoring metrics such as pledge amounts, backer counts and traffic sources.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using Kickstarter, you can update your backers with progress reports and news via the Updates section, and communicate directly with backers via comments.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gamefound offers a similar range of tools, but with enhancements that stem from its origins as a pledge manager. For instance, Gamefound provides advanced customization options for project pages, giving you more control over how you present their projects to potential backers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In terms of project management, Gamefound integrates sophisticated pledge management tools directly into its platform. These tools can help you manage your backer pledges more efficiently, including after your campaign ends.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to its crowdfunding platform, Gamefound also offers marketing services for tabletop game creators. Their in-house marketing team can create Facebook and Google campaigns for your game project, which may help to bring in backers and increase your likelihood of reaching your campaign goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gamefound also has a partnership with BoardGameGeek, allowing their team to market your project to BoardGameGeek\u2019s large audience to raise more awareness. These services come with a 10% fee, meaning you\u2019ll pay Gamefound based on your advertising budget.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important to keep in mind that Gamefound doesn\u2019t guarantee performance, and that their marketing fees are based on your advertising spend, not on results. Running a campaign isn\u2019t any type of guarantee that you\u2019ll reach your backer target.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adding to this, Gamefound has partnerships with influencers and offers free organic ads on its own website &#8212; you can find these in the top section, featured projects and newsletter &#8212; as part of its Crowdfunding + Pledge Manager package.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, Gamefound allows you to promote your project via their newsletter, which is delivered to an audience of 100,000+ subscribers every month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Overall, both platforms offer great tools for crowdfunding, with Gamefound also offering a more extensive, personalized range of services to market your game project and help you reach your fundraising target. Kickstarter, on the other hand, offers a less specialized platform but with the largest audience.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Success Rates and Case Studies<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Kickstarter has a well-documented history of success with game projects, particularly in the tabletop genre. Statistically, games are one of the highest-performing categories on Kickstarter, with a mean success rate significantly higher than the platform average.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Approximately 76% of tabletop game projects reach their funding goals, showing that Kickstarter has a robust community of backers actively supporting new games.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Notable Kickstarter success stories:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Exploding Kittens (2013)<\/b><span style=\"font-weight: 400;\">. One of Kickstarter\u2019s most successful games ever, Exploding Kittens raised more than $8.7 million just four years after Kickstarter first launched as a platform.<\/span><\/li>\n<li aria-level=\"1\"><b>Frosthaven (2020)<\/b><span style=\"font-weight: 400;\">. The sequel to Gloomhaven, Frosthaven raised almost $13 million via its Kickstarter campaign.<\/span><\/li>\n<li aria-level=\"1\"><b>Altered TCG (2021)<\/b><span style=\"font-weight: 400;\">. Designed by R\u00e9gis Bonness\u00e9e, Altered TCG raised more than \u20ac6 million.<\/span><\/li>\n<li aria-level=\"1\"><b>The 7th Continent (2017)<\/b><span style=\"font-weight: 400;\">. Cooperative board game The 7th Continent raised more than $7 million when it launched on Kickstarter in 2017.<\/span><\/li>\n<li aria-level=\"1\"><b>The Witcher: Old World (2021)<\/b><span style=\"font-weight: 400;\">. Supported by the popularity of the novels, games and TV series, The Witcher: Old World raised \u20ac6.8 million on Kickstarter in 2021.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Gamefound doesn\u2019t appear to release data on its average project success rates, but it\u2019s been home to plenty of successful crowdfunding projects &#8212; both small and large &#8212; since it appeared as a crowdfunding platform in 2020.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Notable Gamefound success stories:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Nemesis: Retaliation (2022)<\/b><span style=\"font-weight: 400;\">. A standalone expansion for the survival horror game Nemesis, Nemesis: Retaliation raised more than $12 million via Gamefound.<\/span><\/li>\n<li aria-level=\"1\"><b>ISS Vanguard (2020)<\/b><span style=\"font-weight: 400;\">. ISS Vanguard launched in 2020 and raised more than $11 million through Gamefound.<\/span><\/li>\n<li aria-level=\"1\"><b>Dragon Eclipse (2022)<\/b><span style=\"font-weight: 400;\">. Another Awaken Realms project, Dragon Eclipse raised over $4.8 million in 2022 via Gamefound.<\/span><\/li>\n<li aria-level=\"1\"><b>Food Chain Magnate: Special Edition (2020)<\/b><span style=\"font-weight: 400;\">. Launched in 2020, this heavy strategy game raised over \u20ac1.3 million.<\/span><\/li>\n<li aria-level=\"1\"><b>Andromeda\u2019s Edge (2022)<\/b><span style=\"font-weight: 400;\">. This worker placement game from Cardboard Alchemy raised $1.6 million via Gamefound in 2022.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Which Platform is Best for Board Games &amp; Card Games?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There\u2019s no \u201cbest\u201d crowdfunding platform for board game and card game creators. Kickstarter and Gamefound both have large audiences and solid tools for creating your listing, talking to backers, and promoting your game online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While Kickstarter has a larger audience, it also has a broader focus. Gamefound has a much smaller audience in total, but it makes up for this by being focused solely on tabletop games.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, the choice is up to you. If you believe your game appeals to a wide audience and want to reach as many people as possible, Kickstarter is a great choice. If your game appeals more to hardcore tabletop enthusiasts, Gamefound is strongly worth considering.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re considering crowdfunding your game and don\u2019t know where to start, or which of these two platforms is the best choice for your project, you can talk to our crowdfunding experts and learn more about your options.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/herotime1.com\/contact-us\/\">Contact us<\/a> and we\u2019ll help you with everything related to creating your game, from choosing the right crowdfunding platform and launching your campaign to manufacturing, game distribution, marketing and more.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Crowdfunding has revolutionized how creators bring their projects to life, especially in the board and card gaming industry.\u00a0 Using a crowdfunding platform lets you gather funds directly from your future customers, helping you to speed up development of your game and bring to life projects that wouldn\u2019t be viable with a more traditional financing and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[32],"class_list":["post-31579","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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