{"id":26740,"date":"2023-03-29T03:46:01","date_gmt":"2023-03-29T03:46:01","guid":{"rendered":"http:\/\/new.herotime1.com\/?p=26740"},"modified":"2025-10-01T20:24:58","modified_gmt":"2025-10-01T20:24:58","slug":"crowdfunding-fundamentals","status":"publish","type":"post","link":"https:\/\/herotime1.com\/academy\/marketing\/crowdfunding-fundamentals\/","title":{"rendered":"Crowdfunding Fundamentals By The Crowdfunding Nerds"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26740\" class=\"elementor elementor-26740\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7aaa9700 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7aaa9700\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d4bf12b\" data-id=\"1d4bf12b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cabc10b elementor-widget elementor-widget-text-editor\" data-id=\"3cabc10b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6350ea6 elementor-widget elementor-widget-author-box\" data-id=\"6350ea6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/crowdfundingnerds.com\/\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/herotime1.com\/wp-content\/uploads\/2023\/03\/f6ed9ceecdac9a15eac0527d5bbed50.png\" alt=\"Picture of Crowd Funding Nerds\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/crowdfundingnerds.com\/\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tCrowd Funding Nerds\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>The Crowdfunding Nerds have helped game creators raise over 15 million dollars on Kickstarter and Gamefound while seeing 87% of their clients' funding on the very first day of their launch. The vast majority of these clients were first-time creators!<\/p>\n<p>They also have experience marketing games with well-known IPs, like the Fallout 2d20 series from Modiphius and the Dungeon Saga from Mantic Games. By using our broad range of experience and expertise, we\u2019ve asked the Crowdfunding Nerds to lay out the very basics of crowdfunding marketing for you in this article! <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48a21a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48a21a7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ea5177\" data-id=\"0ea5177\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8281360 elementor-widget elementor-widget-heading\" data-id=\"8281360\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fundamental #1 - You Need A Crowd To Crowdfund<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce1ffc3 elementor-widget elementor-widget-text-editor\" data-id=\"ce1ffc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We at the Crowdfunding Nerds have found that the key to any crowdfunding project\u2019s success has everything to do with the strength and execution of a<\/span><b> pre-marketing plan<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The harsh reality is that you need a crowd to crowdfund. Don\u2019t take our word for it, though; here is <\/span><a href=\"https:\/\/fortune.com\/2023\/03\/01\/kickstarter-ceo-everette-taylor-inclusion-ai\/\"><b>Everette Taylor<\/b><\/a><span style=\"font-weight: 400;\">, CEO of Kickstarter, saying just that:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cYou know, if you don\u2019t have the audience yourself and you want to reach new people and be successful on the platform,<\/span><b> it takes digital marketing<\/b><span style=\"font-weight: 400;\">\u2026 And the second thing is <\/span><b>cultivating an audience beforehand<\/b><span style=\"font-weight: 400;\">. I tell people all the time, some people think you can go on Kickstarter, and then throw it on there, and then, you know, magically make some money. No\u2026 <\/span><b>you gotta push your audience there.<\/b><span style=\"font-weight: 400;\"> You have to <\/span><b>cultivate an audience around your product<\/b><span style=\"font-weight: 400;\">, your company, your service, even if it\u2019s just your friends, your family, your 30 cousins, like whoever it is\u2026<\/span><b> you have to cultivate your own audience and have them ready to go and ready to support at the beginning.\u201d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This is why you need to develop a system that builds a captive audience around your game <\/span><b>before <\/b><span style=\"font-weight: 400;\">you launch it, and why we put so much emphasis on pre-marketing and email capture. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ea4c31 elementor-widget elementor-widget-heading\" data-id=\"9ea4c31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fundamental #2 - Communicate With Your Community Before Launching<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf6949 elementor-widget elementor-widget-text-editor\" data-id=\"dcf6949\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Many game developers are afraid of spamming their fans; however, by getting people on your email list <\/span><b>who want to get correspondence from you<\/b><span style=\"font-weight: 400;\"> and by meeting that desire, you should have people on your email list who WANT to hear from you. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">For this reason, the quality of your list is more important than the quantity of your email list. You want to see people engaging with your content before launching it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The experience of crowdfunding is just as much about joining a passionate game developer on their journey as it is about receiving a cool game.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8227837 elementor-widget elementor-widget-heading\" data-id=\"8227837\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fundamental #3 -  Developing A Community Space For Fans<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cb89dc elementor-widget elementor-widget-text-editor\" data-id=\"1cb89dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Part of your pre-crowdfunding marketing strategy is to build a following by communicating with your future customers on multiple platforms. You want as many touchpoints with your fans before launching.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Ideally, you want them to receive:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your email saying your campaign is live<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A Kickstarter\/Gamefound Notification<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A Facebook\/Discord Notification<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A YouTube notification, and more.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By developing a community around your game, fans can directly interact with you on a personal level while also meeting other fans! Eventually, your own fans will be able and willing to answer questions about your game!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider building a Facebook group, Discord, or sub-Reddit to share updates with your fans and answer their questions. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3390775 elementor-widget elementor-widget-heading\" data-id=\"3390775\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fundamental #4 - Leveraging Non-Paid (Organic) Self-Promotion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fad53a7 elementor-widget elementor-widget-text-editor\" data-id=\"fad53a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The line of people creating and promoting has never been longer, and the amount of those doing organic marketing ineffectively is ever-growing. Don\u2019t irreversibly tarnish your brand and reputation by starting self-promotion on the wrong foot!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The general rule is to earn the right to self-promote in the community you are sharing in. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">You want to give more than you take and make sure that your self-promotion posts are in the best interests of the reader, not in your own. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Always read and follow community rules before posting. Some are fine with self-promotion, while others are not. In our experience, the best place to do this is within various gaming-specific Facebook groups.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c94f841 elementor-widget elementor-widget-heading\" data-id=\"c94f841\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fundamental #5 - Optimizing Your Live Campaign Page For Mobile Devices<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd5ebb3 elementor-widget elementor-widget-text-editor\" data-id=\"bd5ebb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The reality is that over 80% of traffic to your live campaign page is going to be from mobile devices. Your page needs to be 100% optimized for mobile with text being clearly seen on smaller screens.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jeremy Howard of Man Vs. Meeple joined us on our <\/span><a href=\"https:\/\/crowdfundingnerds.com\/episode10\/\"><span style=\"font-weight: 400;\">podcast<\/span><\/a><span style=\"font-weight: 400;\"> to explain what elements make a useful Kickstarter page for Superbackers! He explains his \u201cthree scroll\u201d test that you need to think about when crafting your page. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">By reviewing the 12 most successful Kickstarters of all time, we noticed a commonality in the page layout, every scroll introduced a new visual or concept and kept people engaged.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Consider how your landing page experiences impact mobile devices and make every scroll engaging. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b76d27 elementor-widget elementor-widget-heading\" data-id=\"5b76d27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fundamental #6 - Have A Plan For Success AND Failure<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d736907 elementor-widget elementor-widget-text-editor\" data-id=\"d736907\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In an ideal world, everyone who has a neat idea and a well-tested game should be able to bring it to Kickstarter or Gamefound and fund it with flying colors. This is not always the case.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have often seen campaigns that we thought would scrape by their fund goal crush it, and others that we think would explode in popularity barely fund or don\u2019t fund at all!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to have a plan for all possible outcomes of your campaign so that your community can look to you as the captain of the ship and have confidence that you are capable of bringing your idea to life.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddf81f6 elementor-widget elementor-widget-heading\" data-id=\"ddf81f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fundamental #7 - Understanding WHY Gamers Back Crowdfunding Campaigns<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb5ab1d elementor-widget elementor-widget-text-editor\" data-id=\"cb5ab1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We designed and developed our own board game called Deliverance which raised $39,000 in 8 minutes on Kickstarter and funded over $300,000 in total!<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">We surveyed the Deliverance community and asked them why they back games on Kickstarter. Understanding <\/span><b>why<\/b><span style=\"font-weight: 400;\"> gamers make pledges will shape your marketing strategy moving forward, and it would be a massive mistake to overlook this.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">From our findings, here are some of the reasons why gamers back crowdfunding campaigns:<\/span><\/p>\n<p>\u00a0<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wanting To Help Bring Something Cool Into The World<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Supporting Something That Can\u2019t Be Produced Without Assistance\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Having A Say In The Design &amp; Development Process\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Excitement Of Randomly Receiving Their Game In The Post (Loot Box Effect)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Receiving Better Value In Components Than A Retail Release\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Getting The Game Before Anyone Else<\/span><\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5161910 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5161910\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d826f9b elementor-widget elementor-widget-text-editor\" data-id=\"d826f9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ed1c24;\"><span style=\"font-weight: 400;\">So there you have it, the 7 fundamentals of crowdfunding. We hope you found this helpful!<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">As part of our partnership with the Crowdfunding Nerds, when you order a prototype with Hero Time Manufacturing you will get their <a href=\"https:\/\/course.crowdfundingnerds.com\/p\/facebook-ads-for-crowdfunding\">Crowdfunding Nerds Course<\/a> (Valued at $599) for FREE!<\/span><\/span><\/p>\n<p><br \/><span style=\"color: #ed1c24;\"><span style=\"font-weight: 400;\">The course will show you the inner workings of how to develop your marketing strategy, run Facebook ads, and launch your campaign for the best chances of funding on day one in an easy-to-understand, step-by-step system. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">The Nerds will even answer any of your questions along the way!\u00a0 <\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Fundamental #1 &#8211; You Need A Crowd To Crowdfund We at the Crowdfunding Nerds have found that the key to any crowdfunding project\u2019s success has everything to do with the strength and execution of a pre-marketing plan. The harsh reality is that you need a crowd to crowdfund. Don\u2019t take our word for it, though; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-26740","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Crowdfunding Fundamentals By The Crowdfunding Nerds - Hero Time Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/herotime1.com\/academy\/marketing\/crowdfunding-fundamentals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crowdfunding Fundamentals By The Crowdfunding Nerds - Hero Time Academy\" \/>\n<meta property=\"og:description\" content=\"Fundamental #1 &#8211; You Need A Crowd To Crowdfund We at the Crowdfunding Nerds have found that the key to any crowdfunding project\u2019s success has everything to do with the strength and execution of a pre-marketing plan. The harsh reality is that you need a crowd to crowdfund. 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