Monthly Archives: February 2025

Exploring the Cost of Board Game Production

Board Game Boxes 1

At Hero Time, we understand that one of the first questions game creators ask is: How much does it actually cost to manufacture a board game? The answer isn’t always straightforward because there are many factors that influence the final price. But as a trusted board game manufacturer in China, we can give you a realistic breakdown of what to expect and how we ensure you get the best quality at an affordable price.

 

Understanding the Costs of Board Game Manufacturing

Creating a board game isn’t just about printing cards and packaging a box—it’s about balancing quality, production time, and budget. The cost depends on several key elements, including materials, complexity, quantity, and shipping. Over the years, we’ve worked with indie creators and big publishers alike, helping them navigate these decisions so they can bring their games to life without unexpected costs.

 

Materials and Components Matter

Every game is different, and the components you choose significantly impact your cost. A simple deck of cards will be cheaper than a game with a custom game board, miniatures, wooden tokens, or dice. Cardstock quality, board thickness, and special finishes all play a role. We source our materials locally in China, which allows us to keep costs lower while maintaining high quality. Paper, cardboard, wood, and plastic—all the core materials needed for board games—are produced right here, which helps us pass those savings on to you.

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Quantity Affects Pricing

Printing a small batch of games is much more expensive per unit than printing in bulk. We usually recommend a minimum order quantity of 1,000 copies to get a reasonable cost per unit. The more copies you produce, the lower the cost per game. If you’re launching through Kickstarter, we often advise creators to plan their campaign goals with this in mind.

 

Manufacturing Complexity

A game with unique die-cut components, embossing, foil stamping, or custom miniatures requires more time and specialized machinery, which increases the cost. However, thanks to our efficient production processes and advanced equipment at our factory in Yiwu, we’re able to optimize these steps and keep costs competitive.

 

Labor and Production Costs

Unlike many manufacturers that rely on part-time workers, we employ a skilled, full-time workforce that ensures consistency and quality control. While labor costs in China are lower than in Western countries, we believe in fair wages and high working conditions, which contribute to better craftsmanship and a smoother production process. Our team takes pride in what they do, and that’s reflected in the final product.

 

Shipping and Logistics

Shipping is often overlooked when estimating the cost of board game production. The size and weight of your game determine the cost of freight, and international shipping rates can fluctuate. Whether you choose sea freight for cost savings or air shipping for speed, we help guide you through the logistics, ensuring your games arrive safely at their destination. Many of our clients choose to ship directly to fulfillment centers worldwide, a service we streamline for them.

 

Additional Costs to Consider

Beyond manufacturing, there are other costs game creators should anticipate:

  • Molds for Custom Pieces: If your game has custom plastic miniatures, molds need to be created, which can add an upfront cost.
  • Certifications & Safety Testing: Depending on your target market, your game may require specific certifications. We handle safety testing to ensure compliance with international standards.
  • Prototyping: Before mass production, it’s always a good idea to invest in a prototype to fine-tune your game’s design and quality.

 

How We Help You Manage Costs

At Hero Time, we don’t just manufacture games—we guide creators through the entire process. From material selection to logistics, we provide transparent pricing and expert advice to ensure your game is produced efficiently, on time, and within budget. Because we own our factory, we eliminate middlemen, which means more savings and better control over your game’s production.

If you’re considering manufacturing your board game, reach out to us. We’re happy to walk you through your options, provide a detailed quote, and help turn your game idea into reality—without any surprises along the way.

How to Choose the Right Names for Custom Meeples and Tokens

meeples

At Hero Time, we’ve had the privilege of working with countless game designers, from first-time creators to seasoned publishers. One of the most exciting yet often overlooked parts of game development is naming your custom meeples and tokens. It might seem like a small detail, but the right name can make a world of difference in bringing your game to life.

We understand the process can be daunting—after all, you want something unique, memorable, and fitting for your game’s theme. Through our years of experience in manufacturing board games, we’ve seen what works and what doesn’t. So, let’s dive into how to name your meeples and tokens in a way that enhances your game and connects with your audience.

 

Understanding the Role of Your Meeples and Tokens

Before settling on a name, the first thing we always recommend is taking a step back and considering the role of your components. Are they the main characters of your game? Do they represent a faction, a resource, or a piece of the game’s world? The function and purpose of these pieces should guide your naming decisions.

For example, if your game is set in a medieval kingdom, a simple wooden figure could be called a “Peasant” or a “Squire.” But if you’re designing a space exploration game, the same piece might be better named an “Explorer” or “Cosmonaut.” Names aren’t just labels—they set the tone for your game’s storytelling and immersion.

 

Finding the Right Balance Between Simplicity and Creativity

One mistake we’ve seen game designers make is going too far in either direction—either using names that are too generic or ones that are overly complex. While it might be tempting to create elaborate names to make your game stand out, players need to be able to remember and pronounce them easily.

A good name is one that is intuitive yet distinctive. Consider some of the most iconic board game components—“Catan’s Robber” or “Carcassonne’s Meeple.” They are short, descriptive, and perfectly suited to their roles in the game. Striking that balance ensures that players can quickly connect with your game and its mechanics.

Acrylic Tokens

 

Thematic Consistency is Key

At Hero Time, we believe consistency in game design is crucial. When naming your meeples and tokens, make sure they align with your game’s theme. If your game is set in a cyberpunk future, a piece called “Knight” might feel out of place, while “Enforcer” or “Hacker” could fit better. Likewise, a medieval game shouldn’t have pieces named “Gunner” or “Pilot.”

Consistency also extends to your game’s narrative and mechanics. If you have different types of meeples, consider how they relate to each other. A hierarchy or classification can add depth to your world—peasants, knights, lords—or something more abstract, like gatherers, builders, and guardians.

 

Player Engagement and Recognition

Another factor we always encourage designers to think about is player engagement. A well-chosen name can add a layer of personality to the game and make players feel more connected to their pieces. This is especially true if your game encourages players to “become” their characters.

We’ve also seen games where unique names become a selling point. Players love to talk about their favorite games, and when a game has memorable and fun names, it helps build community and engagement. Imagine someone saying, “I just rolled a crit with my Shadow Walker meeple!” versus “I moved my blue figure forward.” Which one sounds more exciting?

 

Testing Names with Your Audience

Once you have a list of potential names, it’s a good idea to test them with playtesters. This is something we often advise game creators to do. Watch how players interact with the names—do they struggle to pronounce them? Do they forget what they mean? Or do they naturally start using them in conversation? The way your audience responds to the names can give you valuable insights into whether they enhance the game experience or create confusion.

If you’re working on a Kickstarter campaign or building a community around your game, you could even involve your audience in the naming process. A poll or contest can be a great way to engage players and make them feel invested in your game before it even launches.

 

Leveraging Manufacturing Expertise

As a board game manufacturer, we also encourage creators to consider how names might affect the production process. If your game requires custom engravings, screen printing, or specific detailing on meeples and tokens, make sure the names are easy to work with in terms of design. Long or overly intricate names might not translate well onto small components, so keeping them short and clear is usually the best approach.

At Hero Time, we specialize in custom components, from uniquely shaped meeples to detailed miniatures. We work closely with designers to ensure that their creative vision translates seamlessly into high-quality production. If you ever need guidance on making your named meeples stand out, we’re here to help.

 

Conclusion: Names Matter More Than You Think

Naming your custom meeples and tokens is an exciting part of the game design process. While it might seem like a minor detail, the right name can enhance your game’s theme, improve player engagement, and even contribute to its long-term success.

At Hero Time, we’ve seen how thoughtful naming can elevate a board game from good to unforgettable. Whether you’re crafting a grand fantasy adventure or a lighthearted family game, taking the time to choose the perfect names will help your game resonate with players. And when you’re ready to bring your vision to life, we’re here to manufacture the highest quality components that make your game truly shine.

Let’s create something amazing together!

Understanding the Costs of Card Game Design: What Entrepreneurs Need to Know

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At Hero Time, we’ve spent years perfecting the art of manufacturing board and card games. We know firsthand that one of the biggest challenges for game creators isn’t just the design or mechanics—it’s understanding the real costs behind bringing a card game to life. If you’re an entrepreneur looking to develop your own game, you’ve probably wondered: How much will it cost? Where should I allocate my budget? What hidden expenses should I expect?

Let’s break it down so you can make informed decisions and bring your dream game to reality without unnecessary surprises.

 

The Big Cost Factors in Card Game Manufacturing

The cost of designing and producing a card game isn’t just about printing a deck of cards. There are multiple aspects to consider, each affecting the final price. From materials and printing techniques to packaging and logistics, every choice you make plays a role in the final cost.

 

1. Materials and Printing Techniques

One of the first decisions you’ll make is choosing the type of materials for your cards. The quality of the paper stock, the type of coating, and even the level of finish (such as matte or glossy) will impact both the look and durability of your game. For example, premium linen-textured cards cost more but offer a better feel and longer lifespan, while standard card stock may be more affordable for first-time creators.

Printing techniques also play a role in cost. Full-color, double-sided printing is more expensive than single-sided monochrome prints. Additionally, special effects such as foil stamping, embossing, or UV coatings add costs but enhance the perceived value of your game.

 

2. Packaging Choices

The way your game is presented matters. A simple tuck box is the most budget-friendly option, but if you’re aiming for a more premium feel, rigid boxes, magnetic closures, or custom inserts will increase the price. Many successful Kickstarter campaigns focus on creating a high-quality unboxing experience, which is why premium packaging is often worth the investment.

Hysteria Content KS edition

 

3. Prototyping and Testing

Before you commit to full-scale manufacturing, you’ll need prototypes for playtesting, marketing, and retailer previews. While digital prototyping can be cost-effective, physical prototypes are essential for understanding how your game feels in hand. These can cost anywhere from a few hundred to several thousand dollars, depending on how refined you want your sample to be.

 

4. Production Volume and Cost Per Unit

The quantity you order significantly impacts the cost per unit. Larger print runs mean lower costs per deck because setup fees are spread out over a greater number of units. However, higher quantities also require larger upfront investments. If you’re launching through crowdfunding, carefully estimating your backer demand is crucial to avoid overproducing or underestimating costs.

 

5. Shipping and Logistics

Shipping is often overlooked, but it’s a critical part of your budget. Depending on your distribution model, you may need to consider freight shipping from our factory in China to fulfillment centers worldwide. The weight and dimensions of your game will affect these costs. Additionally, customs duties and taxes can vary by country, adding another layer of expense.

 

6. Intellectual Property and Certification

For those looking to distribute globally, certifications like FSC (for sustainable materials) or ISO (for quality control) ensure compliance with industry standards. These certifications add value to your game but come with their own costs. Additionally, if your game involves licensed content or unique mechanics that need protection, legal fees for trademarks and copyrights should be considered.

 

Managing Costs Without Sacrificing Quality

At Hero Time, we believe that manufacturing should be transparent and efficient. Many game creators struggle with cost overruns due to unexpected fees, poor communication, or last-minute changes. That’s why we guide you through the entire process, helping you make smart choices that balance quality and cost.

One way to manage costs is by prioritizing which components truly add value to your game. A well-designed card game with engaging mechanics doesn’t necessarily need the most expensive materials to be successful. We work with you to optimize costs while maintaining the best possible production standards.

Another key factor is timing. Manufacturing during peak seasons or rushing production can lead to higher costs. Planning ahead allows us to schedule production efficiently, saving you money in the long run.

 

The Hero Time Advantage

Unlike many manufacturers, we own our factory and directly oversee every step of the process. This means we offer better pricing, strict quality control, and clear communication throughout. Our factory in Yiwu, China, operates with eco-friendly practices and high labor standards, ensuring that your game isn’t just cost-effective but also produced responsibly.

We’ve worked with game publishers of all sizes, from first-time creators to established brands, and we understand the challenges that come with turning an idea into a finished product. Our goal is to make the process as easy, right, and affordable as possible so you can focus on what you do best—creating and selling your game.

 

Let’s Bring Your Game to Life

Understanding the costs of card game design is the first step to a successful launch. With the right planning and the right manufacturing partner, you can bring your vision to life while staying within budget. At Hero Time, we’re here to help you navigate this journey with transparency, expertise, and a passion for games.

If you’re ready to take the next step, reach out to us. Let’s make something amazing together!

Customization of Character Pieces: Options and Challenges

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At Hero Time, we believe that every board game tells a story, and the characters within those games bring that story to life. Customizing character pieces is an exciting way to make a board game unique, immersive, and memorable. However, as much as customization adds to the experience, it also presents challenges that need careful planning and execution.

 

The Beauty of Customization

One of the best parts of board game development is the ability to create character pieces that fit seamlessly into your game world. Whether it’s a finely detailed miniature, a sturdy cardboard standee, or a wooden meeple, character pieces can elevate gameplay and bring players closer to the story. At Hero Time, we specialize in making custom character pieces that reflect the vision of game creators like you. With advanced manufacturing techniques, eco-friendly materials, and high-precision machinery, we ensure that every piece is crafted to perfection.

From different materials to custom shapes and designs, the possibilities are endless. We work closely with our clients to bring their vision to life, offering expert guidance on material selection, durability, and cost-effectiveness. Whether you need painted miniatures, laser-engraved wooden figures, or injection-molded plastic pieces, we have the capabilities to produce them with precision and efficiency.

Chaos Im Museum Content

 

Challenges in Customization

While the benefits of customized character pieces are clear, there are also hurdles to navigate. One of the biggest challenges is balancing creativity with cost. Highly intricate designs, especially for miniatures, require detailed molds and advanced sculpting, which can drive up production costs. We help game creators find the sweet spot between detail and affordability, ensuring their character pieces remain within budget without sacrificing quality.

Another challenge is durability. Character pieces, especially those handled frequently during gameplay, need to withstand wear and tear. The material choice plays a crucial role here. Plastic miniatures offer flexibility and detail but require careful molding. Wooden pieces are sturdy and have a premium feel but may not capture intricate details. Cardboard standees are cost-effective and lightweight but need high-quality extra thick oil coating and high-density cardboard to ensure longevity while maintaining ease of punch-out. We help our clients navigate these choices, offering recommendations based on the game’s mechanics, player interaction, and budget.

We help our clients navigate these choices, offering recommendations based on the game’s mechanics, player interaction, and budget.

 

Finding the Right Manufacturing Process

Customization often means using multiple production techniques. 3D printing is a popular choice for prototyping detailed miniatures, but for mass production, injection molding is more efficient. Wooden pieces are typically produced using laser cutting, which ensures precision and clean edges. These pieces can retain their natural wood color or be enhanced with Pantone colors, offering a wide variety of customization options. Additionally, we can use silk screen printing for single-color patterns or heat stamping for multi-color designs, adding even more versatility to your custom wood pieces. For cardboard standees, high-quality printing and die-cutting are essential. Each method has its pros and cons, and we guide game creators through the best choices for their specific needs.

We also consider logistics. Custom character pieces require careful planning for assembly into the box. For example, wooden pieces may need individual bags sorted by color or a single bag for all pieces, depending on the game’s design. Cardboard token sheets are kept intact within their board, requiring ample room in the box to prevent damage. Additionally, we design box inserts to securely hold components after punch-out, ensuring everything remains organized and protected during shipping. At Hero Time, we take these factors into account to deliver a seamless unboxing experience for players.

 

Ensuring Quality and Consistency

One of the most critical aspects of manufacturing custom character pieces is quality control. Consistency is key—players expect every piece to look and feel the same, whether they order a game today or a year from now. Our factory follows strict quality control processes to ensure uniformity across all pieces. From mold-making to final finishing touches, we conduct multiple checks to maintain high standards.

Additionally, we understand the importance of safety. Board games are often enjoyed by families, and ensuring that character pieces meet international safety standards is a priority. Our factory is Disney FAMA Certified and ISO-certified, meaning all materials we use are non-toxic and safe for players of all ages. Every piece undergoes rigorous testing to ensure compliance with worldwide safety regulations.

 

Bringing Your Vision to Life

At Hero Time, we see ourselves as partners in your board game creation journey. Customizing character pieces is an art, and we are here to make it as seamless and enjoyable as possible. From initial concept to final production, we provide guidance, expertise, and a transparent process that ensures you get the best results.

Creating a board game is an incredible journey, and custom character pieces add that extra touch of magic. While there are challenges in the process, having the right manufacturing partner makes all the difference. If you’re looking to bring your characters to life, we’d love to help make your vision a reality. Let’s create something extraordinary together.

Avoid These 7 Common Mistakes When Designing a Board Game

herotime home video poster

At Hero Time, we’ve worked with countless game creators, from first-time designers to experienced publishers. Over the years, we’ve seen what works—and what doesn’t—when it comes to board game design. Designing a game is exciting, but it’s easy to fall into some common traps that can hurt the final product. To help you avoid unnecessary headaches, we want to share some of the most common mistakes we’ve seen and how you can steer clear of them.

 

Overcomplicating the Rules

One of the biggest mistakes game designers make is adding too many rules. While depth and strategy are great, complexity for the sake of complexity can make your game frustrating rather than fun. If players need to constantly reference a rulebook or feel overwhelmed by choices, they might not want to play again.

We always recommend playtesting with people who have never played your game before. If they struggle to grasp the mechanics quickly, you might need to simplify. A well-designed game should be intuitive enough that players can start enjoying it without a long, tedious learning process.

 

Ignoring Player Experience and Flow

A great game isn’t just about mechanics; it’s about how players feel while playing. Does the game keep them engaged from start to finish? Are there moments of excitement, suspense, and satisfaction? Or does the game drag on, causing players to lose interest?

We’ve seen games that have fantastic mechanics but suffer from poor pacing. Long waiting times between turns, unclear win conditions, or mechanics that create too many dead turns can make a game feel sluggish. One of the best ways to solve this is through repeated playtesting with different groups. Keep an eye on when players seem engaged and when they seem bored—these are clues to where your game may need adjustments.

Catan Pic by Christopher Haufe

 

Inconsistent Theme and Mechanics

A game’s theme should align with its mechanics. If you’re designing a pirate adventure, the mechanics should reflect swashbuckling action, exploration, or treasure hunting. If the mechanics feel disconnected—say, a pirate game where the main action is just moving cubes around without any sense of adventure—players may feel let down.

We always encourage designers to ask: does every action in the game make sense within the world I’m creating? A strong connection between theme and mechanics enhances immersion and makes the experience more enjoyable for players.

 

Poor Quality Components or Design Choices

Even the best-designed game can suffer if the physical components aren’t up to par. We’ve had designers come to us with great ideas that were held back by flimsy cards, unreadable fonts, or poorly chosen materials.

This is where working with a reliable manufacturer (like us!) comes in. We guide designers in choosing materials that not only look good but also feel great to play with. A board game should be a tactile experience—solid tokens, smooth card shuffling, and a board that lays flat all contribute to a high-quality feel that players will appreciate.

 

Skipping Blind Playtesting

You may have tested your game a hundred times, but if it’s always with the same group of friends, you’re missing out on valuable insights. Blind playtesting—giving your game to a group without explaining the rules yourself—is one of the best ways to identify unclear instructions, broken mechanics, and unintended strategies.

We always advise game designers to let strangers try their game without their involvement. If playtesters keep getting confused about certain rules, it’s a sign that those rules need clarification. A well-written rulebook and clear iconography can make all the difference.

 

Underestimating the Cost of Manufacturing

Many designers focus so much on gameplay that they forget about the realities of manufacturing. Having dozens of unique pieces, custom dice, oversized boards, or heavy components can drive up costs quickly. We’ve seen designers with great ideas struggle because their game ended up being too expensive to produce at a reasonable price.

That’s why we always recommend working with a manufacturer early in the process. At Hero Time, we help game creators balance quality and cost, ensuring their vision comes to life without breaking the bank. Planning ahead can prevent last-minute surprises and help keep your game within budget.

 

Neglecting Marketing and Distribution

A great game won’t sell itself. Many designers put all their energy into making the game but don’t think about how they will actually get it into people’s hands. Whether you’re planning a Kickstarter campaign, looking for a publisher, or self-publishing, marketing needs to be part of your strategy from the start.

We always remind our clients: start building an audience early. Engage with board game communities, post updates on social media, and involve playtesters in your journey. The more people know about your game before launch, the easier it will be to generate excitement and sales.

 

Final Thoughts

Designing a board game is an incredible journey, full of creativity and challenges. At Hero Time, we’re passionate about helping game creators bring their ideas to life—without falling into these common pitfalls. By focusing on clear rules, strong thematic connections, high-quality components, and a well-planned launch strategy, you’ll set your game up for success.

If you need expert guidance on manufacturing, we’re here to help. Let’s turn your dream game into a reality, with top-tier production quality and a smooth, stress-free process. Reach out to us today—we’d love to be part of your journey!

Understanding Minimum Order Quantities (MOQs) in Board Game Manufacturing

Printing Machine scaled 1

At Hero Time, we understand that board game manufacturing can be overwhelming, especially when it comes to navigating Minimum Order Quantities (MOQs). If you’re new to the process, you may wonder why manufacturers require a minimum number of units and how it affects your game production. As a company dedicated to making board game manufacturing transparent, efficient, and accessible, we want to shed some light on MOQs and how they impact your project.

 

What is MOQ and Why Does It Matter?

MOQ refers to the smallest number of units a manufacturer is willing to produce in a single order. In the board game industry, this can range from a few hundred to several thousand copies, depending on the complexity of the game and the materials used. The reason for this requirement is simple—manufacturing involves multiple fixed costs, including machine setup, raw materials, and labor. Producing in bulk helps ensure that these costs are spread across multiple units, keeping the per-unit price reasonable for both the manufacturer and the game creator.

At Hero Time, we strive to balance cost-effectiveness with flexibility. While many manufacturers impose high MOQs. Many manufacturers like Panda and Long Pack have an MOQ of 1500 or 2000 sets. Our MOQ is only 500 sets to support small game publishers. Our goal is to make board game manufacturing accessible, whether you’re launching your first Kickstarter campaign or scaling up an established publishing business.

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The Challenges of Low MOQs

Many game creators, especially independent developers, hope to manufacture a small batch for their initial print run. However, lower MOQs come with trade-offs. When producing a limited quantity, manufacturing costs remain high because machine setup, material preparation, and labor expenses remain unchanged. Some low-end manufacturers may use manual labor for production, but that has its own drawbacks. We implement a standardization standard in our factory to ensure all games use the same size materials and even cutting and gluing molds. This guarantees that even small game publishers with low print runs of only 500 sets will have their entire process automated at an affordable cost.

Another factor to consider is supplier availability. Many of the raw materials used in board game production—For custom dice, we use special silicon molds and liquid resin. For miniatures, we use 3D printing. The raw material challenge lies in custom-sized paper, as it requires custom orders. Hence, we implement our standardization standard., and premium card stock—are sourced in bulk. Suppliers often require large orders to justify production, which is why manufacturers enforce MOQs. If an order is too small, it might not be possible to source certain materials at reasonable prices.

That being said, we know every game creator’s journey is different. We’re always happy to discuss options, whether it’s grouping your order with others to meet supplier requirements or exploring different material choices that allow for smaller runs without compromising quality.

 

Why Hero Time is Different

Unlike many manufacturers in China, we don’t operate as a middleman—we own our factory, which means we have full control over production timelines, materials, and quality assurance. This allows us to offer flexible MOQs without unnecessary markups. We also believe in transparency, so you’ll never be left guessing about pricing, timelines, or quality expectations.

To help you make the most cost-efficient decisions, we encourage you to download our component guide, which outlines the optimal sizes and materials for board game production. Download the guide here.

Additionally, our experienced project managers are available to discuss your unique needs and provide tailored solutions to optimize your production run. Whether you’re planning a small first run or a large-scale print, we are here to ensure a smooth and cost-effective manufacturing experience.

We know that bringing a board game to life is a labor of love. That’s why we go beyond just manufacturing—we collaborate with creators, helping them navigate logistics, quality control, and fulfillment so they can focus on what they do best: making amazing games. Unlike many manufacturers in China, we don’t operate as a middleman—we own our factory, which means we have full control over production timelines, materials, and quality assurance. This allows us to offer flexible MOQs without unnecessary markups. We also believe in transparency, so you’ll never be left guessing about pricing, timelines, or quality expectations.

We know that bringing a board game to life is a labor of love. That’s why we go beyond just manufacturing—we collaborate with creators, helping them navigate logistics, quality control, and fulfillment so they can focus on what they do best: making amazing games.

 

Ready to Get Started?

If you’re considering manufacturing your board game but aren’t sure how MOQ will affect your project, let’s talk. Our team is always available to discuss your needs and find a production solution that works for you. Whether you’re making a small first-run or planning for mass production, we’re here to make the process as easy, right, and affordable as possible.

Contact us today, and let’s turn your game idea into reality!

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Board Game Creators are the pillars of the board game industry. As a board game manufacturer, it is our duty to make sure you have everything you need throughout your journey.

 

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