Monthly Archives: August 2024

How to Write a Rulebook for Your Board Game

Crafting a board game is an exciting journey, but writing the rulebook is often one of the most challenging aspects of game design. A well-constructed rulebook serves as the gateway to your game, providing players with the guidance they need to dive into the experience you’ve created.

This guide will walk you through the essential steps to write a clear, concise, and engaging rulebook that ensures your players can quickly understand and enjoy your game.

Start with an Engaging Introduction 

Start strong! Your introduction should do more than just explain the game—it should captivate your players. Think of the intro to your rulebook as a teaser trailer that pulls them into the world you’ve created. You need to grab the players’ attention with the theme and setting of your game so that they’re invested in learning the rules of your game.

Example: “Welcome to ‘Mystery Manor,’ where you and your fellow detectives race against time to uncover hidden secrets. Each clue brings you closer to solving the mystery, but beware—the manor is full of surprises…”

Make the Objectives Crystal Clear 

From the outset, players need to know what they’re aiming for. Clearly define your game’s objectives and win conditions. When players understand their goal, they’re more invested in the journey.

Tip: Keep it simple. For instance, “Collect the most treasure by the end of the game to win!”

Inventory the Components with Visuals 

Help players get started by listing all game components, accompanied by images. This ensures they know what’s what and can easily verify they have everything needed.

Tip: Use images with labels. A quick glance at a diagram can save players from flipping back and forth through the rulebook.

Simplify the Setup Process

Setting up a game can be tricky, but it doesn’t have to be. Break the setup down into easy-to-follow steps. Consider using bullet points or a numbered list to guide players smoothly from start to finish.

Tip: A setup diagram or quick-start guide can be a lifesaver, especially for first-time players.

Explain Gameplay Mechanics with Clarity 

This is the heart of your rulebook. Walk players through the gameplay step by step, using clear, straightforward language. Don’t assume players will intuitively know how to play—spell it out.

Tip: Use examples and visuals to explain complex mechanics. A diagram showing a turn in action can make all the difference.

Outline the Endgame and Scoring 

How does the game end, and who wins? Clearly explain the endgame conditions and how scoring works. This helps players plan their strategies from the get-go.

Tip: An example of final scoring can clarify any potential confusion and prevent disputes.

Include Examples and Address Edge Cases 

Examples are your best friend in a rulebook. They show players how rules apply in real gameplay. Don’t shy away from addressing those rare, tricky situations, players will appreciate the guidance.

Example: “In case of a tie for the most gold, the player with the most treasure cards wins. Still tied? Compare the number of gems collected.”

Highlight Key Rules and Concepts 

Make sure the most important rules stand out. Use bold or italic text to emphasize key points, and be consistent in your terminology throughout the rulebook.

Tip: Consider adding a glossary or a quick reference guide to help players easily find important terms and rules.

Use Diagrams and Visuals Generously

 When words alone can’t fully explain a concept, a diagram can step in and save the day. Use visuals to explain spatial mechanics, show how components interact, or demonstrate scoring.

Tip: Keep diagrams simple and clean. Players should be able to grasp the concept with a quick glance.

Organize Information Logically 

Structure your rulebook so that it follows the natural flow of gameplay. Start with the overview, then move on to setup, gameplay, and scoring. This logical progression makes it easier for players to follow along.

Tip: Add a table of contents or page numbers for quick navigation, especially in longer rulebooks.

Playtest Your Rulebook

Just as you’ve tested your game, your rulebook needs playtesting too. Get fresh eyes on it—ideally, people unfamiliar with your game—to spot any confusing sections or unclear rules. Revise based on their feedback.

Tip: Blind testing, where players learn the game solely from the rulebook, is a powerful way to uncover hidden issues.

If you’re ready to take your rulebook to the next level, consider professional editing services. Check out expert tips on refining your rules and ensuring your game is ready for the spotlight.

Consider Hiring a Professional Rulebook Writer

If writing or designing a rulebook feels overwhelming, consider hiring a professional. An experienced editor or graphic designer can polish your rulebook, making it both effective and visually appealing.

Tip: A well-crafted rulebook enhances the entire game experience and can prevent frustration that might otherwise lead to players abandoning the game. Do reach out to our team if you’re looking for professional support. We partner with experts in editing and design specifically for board games and table top games.

Conclusion

A great rulebook isn’t just a manual, it’s the key to unlocking an enjoyable game experience. By following these steps, you can create a rulebook that not only teaches the game but also enhances the overall gaming experience.

What is Disney FAMA Certification for Manufacturers?

If you’ve ever looked into manufacturing toys, games or other products aimed at children and young adults, you may have heard of Disney FAMA (Facility and Merchandise Authorization) certification.

What is Disney FAMA?

As the largest licensor of consumer products in the world, Disney’s FAMA certification program exists to ensure that manufacturers who produce Disney-branded products follow guidelines for ethical manufacturing and sourcing. 

Disney has strict ethical and legal requirements for its sourcing process. You can view these in the Supply Chain section of Disney’s website.

More than 43,500 facilities in 100+ countries produce Disney products. These suppliers need to meet Disney’s strict code of conduct for worker rights, environmental protection, safety, product integrity, supplier diversity and collaboration. 

FAMA certification demonstrates that a supplier meets these standards. The supplier is audited by Disney (or one of Disney’s partners) on a regular basis to verify that it complies with all of the code of conduct categories listed above. 

Disney requires that any facilities without FAMA certification may not produce or handle Disney products.

If you’re planning to create a board game, card game, toy or other entertainment product, look for Disney FAMA certification as a signal that the manufacturer operates ethically and follows industry best practices. 

We Are Disney FAMA Certified

As an industry-leading board game and card game manufacturer, we are proud to be Disney FAMA certified (FAC-115925). You can learn more about our FAMA certification and all other industry certifications that apply to our facility on our About Us page. 

Disney FAMA Auditing and Compliance

Facilities that receive FAMA certification are audited regularly to verify that they comply with all Disney labor, environmental and manufacturing standards. If a facility drops below the standard required by Disney, it may lose its FAMA certification.

Please contact us if you are interested in learning more about our Disney FAMA certification or our company’s other industry and regulatory compliance certifications.

The Ultimate Guide to Board Game Crowdfunding Sites in 2024

Crowdfunding has become a powerful tool for board game creators, offering a platform to fund, promote and bring their ideas to life. With various platforms available, each catering to different needs, choosing the right one can be crucial to the success of your project. This guide delves into the most popular board game crowdfunding sites, highlighting their unique featuresstrengths, and potential drawbacks.

Kickstarter: The First, Biggest Crowdfunding Website for Board Games

Kickstarter is the most well-known and widely used crowdfunding platform globally. Launched in 2009, Kickstarter has become synonymous with crowdfunding itself. It’s a bustling marketplace where creatives from all walks of life can present their innovative ideas, from tech gadgets to board games.

Why Kickstarter?

Kickstarter’s massive reach is its biggest asset. With over 23 million backers worldwide. It offers unparalleled exposure for your project. The platform’s all-or-nothing funding model, where creators only receive funds if they meet their goal, encourages active promotion and realistic goal setting.

Success Stories

Kickstarter has been the launchpad for some of the most successful projects in the board gaming industry. Notable examples include Exploding Kittens, which raised over $8.7 million, and Gloomhaven, which garnered $4.4 million in support. These success stories highlight the platform’s potential for projects with broad appeal.

Fees

  • Platform Fee: 5%

  • Payment Processing Fee: 3% + $0.20 per pledge

  • Funding Model: All-or-nothing

Pros

  • Massive global audience

  • Proven track record with high-profile successes

  • Strong commmunity of repeat backers

Cons

  • High competition due to the platform’s popularity

Gamefound: The Specialist Crowdfunding Site for Tabletop Games

Gamefound, launched by the Awaken Realms group in 2015, is a dedicated crowdfunding platform specifically for tabletop games. Initially starting as a pledge manager, Gamefound has evolved into a full-fledged crowdfunding site, gaining traction within the gaming community.

Why Gamefound?

Gamefound’s specialisation in tabletop games sets it apart from other platforms. It’s designed with the needs of game creators in mind, offering advanced tools for pledge management and campaign customisation. The community of nearly 1 million backers is smaller than Kickstarter’s but they are more focused on tabletop gaming.

Success Stories

Despite its smaller user base, Gamefound has hosted highly successful campaigns. Projects like ISS Vanguard and Etherfileds have raised millions, proving that a specialised platform can yield significant results.

Fees

  • Platform Fee: 5%

  • Payment Processing Fee: 3% + 0.2% transaction fee

  • Funding Model: All-or-nothing

Pros

  • Tailored for tabletop games

  • Advanced pledge management tools

  • Enthusiast-driven community

Cons

  • Smaller audience compared to Kickstarter

  • Less brand recognition

To see how Gamefound stacks up against Kickstarter in more detail, read our in-depth Kickstarter vs. Gamefound article.

Backerkit: The Comprehensive Campaign Manager

BackerKit is known for its robust pledge management services, but it has recently entered the crowdfunding arena. It offers creators a comprehensive suite of tools to manage campaigns, from pre-launch to post-campaign fulfilment.

Why Backerkit?

BackerKit’s strength lies in its pledge management capabilities. It allows creators to manage add-ons and pledges seamlessly without relying on third-party tools. The platform also provides customisable pre-launch pages to build excitement before your campaign starts.

Fees

  • Platform Fee: 2% for the essential service

  • Payment Processing Fee: 3% + $0.20 per pledge

  • Funding Model: Flexible, depending on the service level

Pros

  • Superior pledge management tools

  • Customisable pre-launch pages

  • 24/7 customer support

Cons

  • Limited audience compared to more established platforms

  • Requires an application process for campaign approval

Indiegogo: The Flexible Funding Platform

Indiegogo, launched in 2008, is one of the oldest crowdfunding platforms. It offers a versatile approach with both fixed and flexible funding models, allowing creators to choose the best fit for their project.

Why Indiegogo?

Indiegogo’s flexible funding model is its standout feature, offering creators the option to keep the funds raised even if the campaign doesn’t reach its goal. This flexibility can be crucial for projects with more fluid financial needs.

Success Stories

Projects like the Flow Hive, a revolutionary beekeeping system, showcase Indiegogo’s potential. The campaign raised millions and continued to generate revenue through Indiegogo’s InDemand feature, which allows campaigns to remain open for contributions after the initial funding period.

Fees

  • Platform Fee: 5%

  • Payment Processing Fee: 3% + $0.30 per pledge

  • Funding Model: Fixed or flexible

Pros

  • Flexible funding options

  • Global reach with a diverse audience

  • InDemand feature for ongoing fundraising

Cons

  • Less specialised for board games in the recent years

  • Higher payment processing fees

GameOnTableTop: The Niche Crowdfunding Platform for Tabletop Creators

GameOnTabletop is a niche crowdfunding platform dedicated to tabletop game creators. It offers an all-in-one solution, including tools for eCommerce, order management, and digital fulfilment.

Why GameOnTabletop?

For creators looking for a platform that understands the intricacies of tabletop game development, GameOnTabletop is an excellent choice. It provides a tailored experience with tools that go beyond crowdfunding, supporting creators from concept to delivery.

Fees

  • Platform Fee: 5%

  • Payment Processing Fee: Varies

  • Funding Model: All-or-nothing

Pros

  • Dedicated to tabletop games

  • Comprehensive project management tools

  • Strong focus on creator support

Cons

  • Smaller user base

  • Less brand recognition compared to larger platforms

Ulule: The Ethical Crowdfunding Choice

Ulule is a European crowdfunding platform known for supporting creative and sustainable projects. It emphasises ethical and eco-responsible campaigns, making it a unique choice for creators with a focus on sustainability.

Why Ulule?

Ulule’s commitment to ethical projects sets it apart from other platforms. It’s an ideal choice for creators looking to align their board game projects with values like sustainability and social responsibility.

Fees

  • Platform Fee: Varies by project

  • Payment Processing Fee: Varies

  • Funding Model: All-or-nothing

Pros

  • Strong focus on ethical and sustainable projects

  • Growing community of like-minded backers

  • European-centric audience

Cons

  • Smaller platform with less reach

  • Limited to projects with a sustainability focus

Verkami: The Crowdfunding Platform for Creative Projects

Verkami is a Spanish crowdfunding platform that caters primarily to creative projects, including board games. It has a strong following in the Spanish-speaking world, making it a great option for creators targeting that demographic.

Why Verkami?

Verkami’s focus on creative projects makes it a good fit for board game creators with a strong artistic vision. It’s particularly popular in Spain and Latin America, offering access to a niche but passionate audience.

Fees

  • Platform Fee: 5%

  • Payment Processing Fee: Varies

  • Funding Model: All-or-nothing

Pros

  • Strong support for creative projects

  • Dedicated following in Spanish-speaking countries

  • Simple, user-friendly interface

Cons

  • Limited reach outside of Spanish-speaking regions

  • Smaller user base compared to global platforms

Conclusion

Choosing the right crowdfunding platform for your board game is a critical decision that can influence the success of your project. Kickstarter offers the largest audience and proven track record, making it ideal for projects with broad appeal. Gamefound is perfect for creators seeking a platform tailored to tabletop games, while BackerKit excels in pledge management. Indiegogo offers flexibility, GameOnTabletop provides niche support, Ulule focuses on sustainability, and Verkami caters to creative projects in the Spanish-speaking world.

Ultimately, the best platform for your project will depend on your specific needs, audience, and goals. Regardless of your choice, each of these platforms provides valuable tools and communities to help bring your board game to life.

How Much Does it Cost to Make a Card Game?

Every week, we receive many emails from game creators asking us to provide quotes for their games. Many of these emails are from designers interested in manufacturing card games.

Card games are usually significantly less expensive to create than board games. They contain fewer components, use less materials, and have a simpler manufacturing process than games that contain a foldable board and other pieces.

On average, it costs between $0.50 and $5 USD per unit to make a card game, depending on how complicated the game is, the number of decks, your order size, and the materials used to make your game. 

A simple one-deck card game will typically cost between $0.50 and $1.90 per unit. Card games that are more complex, such as Sabobatage and Chicken Challengers, typically cost from $1.40 to $5 USD per unit.

It’s important to keep in mind that these numbers are averages, and that your cost will be closer to the lower end of the scale if you manufacture your game in bulk (and, like you’d expect, near the high end if you only manufacture the MOQ).

In our guide to the cost of manufacturing a board game, we covered the materials costs for the components that make up your game (the game board, tokens, meeples and other items), plus the manufacturing process costs (printing, cutting, coating, gluing, and assembly). 

Card games generally use lower quantities of materials than board games, and almost always have a simpler manufacturing process, so not all of the costs involved in making a board game will apply if you’re making a simple card game.

Below, we’ve broken down the typical costs of a card game by materials and processes to help you understand how much you’ll likely need to spend to manufacture your card game. 

If you would like an exact quote for manufacturing your game, feel free to contact us and we’ll provide a detailed breakdown for your specific game. 

Card Game Paper Costs

There are seven standard playing card sizes that are commonly used in card games:

  • Poker Size cards – 63x88mm
  • Bridge size cards – 57x88mm 
  • Mini size cards – 44x68mm
  • Large tarot size cards – 70x120mm 
  • Small tarot size cards – 70x108mm 
  • Large square cards – 70x70mm 
  • Small square cards – 63x63mm 

All of these cards are made of paper, which is one of the key material costs for card games. We use three types of paper for playing cards: white core, blue core, and black core.

Note: Your choice of card size will affect your game’s cost per unit, as cards are cut from sheets of paper. Some card sizes can be cut more efficiently during manufacturing, meaning less paper is needed for your game. We have covered this in more detail later.

Each type of paper can vary in quality. The highest quality playing cards are usually made from high-end German black core paper. This paper is used for the cards you see in casinos, magic shows, and other environments where a premium feel is very important. 

For most card games, we recommend using a high quality white core paper of either 300gsm (0.32mm) or 350gsm (0.35mm). This gives an optimal balance of durability, printing quality and value for money that’s ideal for the majority of card games. 

You can reduce the cost of your game by choosing a cheaper material for your cards. However, this will affect how your game feels, as well as the quality of the print.

Our video about playing card materials, which you can view below, goes into more detail about how paper types differ: 

Card Game Box Costs

Your card game will need a box. To keep costs as low as possible for a simple single-deck card game, we generally recommend using a tuck box (the type of box that’s used for poker cards), as this is inexpensive and easy to manufacture.

The exact size of your box (and thus, the amount of cardboard needed to manufacture it) varies based on the number and size of cards in your game. 

If your game contains over 100 cards (and especially if it uses thick paper), we suggest using a two-piece box. This type of box can hold multiple decks of cards, as well as other components, but costs more to manufacture than a tuck box.

Printing, Finishing & Assembly Costs for Card Games

In addition to materials, there are process-based costs involved in manufacturing a card game. These include printing your cards, applying a finish to the cards, and assembling/packaging all of your game’s components into its box so that it’s ready for sale.

The cost of printing your card game can vary dramatically based on your order size. Printing is primarily a fixed price for creating the plates and calibrating machinery. Smaller print runs cost significantly more than larger ones due to the time involved vs. number of copies printed.

If you contact us with your game idea, we can provide you with quotes for different order sizes of your game to help you get the best value for money. 

All playing cards need to be finished in order to protect the printing. Without a finish, the ink on each card will gradually smudge and wear away. Common finishes for playing cards include oil varnish, lamination and linen finish.

Our guide to playing card finishes covers these processes in more detail. Pricing for your game will vary slightly based on the type of finish you would like applied to your cards. 

Finally, assembly for a card game involves verifying that each deck contains the right number of cards, shrink wrapping the cards, placing them inside a box, and sealing the game. Much of this process is performed manually, and the costs can vary based on the complexity of your game.

Contact Us to Request a Quote for Your Game

We manufacture hundreds of card games every year, including Kickstarter games, educational games and others. If you are interested in manufacturing a card game, we’re happy to answer any of your questions and provide a quote for your game concept. 

We can also help you to choose materials so that your game is made with the right balance of quality and value for money for your specific needs. 

Contact us and our team can provide a free quote for your card game production and help you with every step of the process. 

Board Game Manufacturers in the USA

We receive inquiries from many American board game designers all the time, eager to find the perfect manufacturing partner to bring their game to life. While China offers a compelling option (which we’ll discuss later!), the USA boasts a handful of established manufacturers catering to various needs. Here’s a quick breakdown of some prominent US-based board game manufacturers:

  • Delano Games offer comprehensive support, guiding you from crowdfunding campaigns through production, assembly, and fulfillment. Their expertise helps optimize your game design for cost-effectiveness and smooth production. They’ve worked on games like “The Escape Game” and “Stardew Valley.”

  • The Game Crafter is ideal for designers who want complete control. This platform allows uploading artwork, selecting game components, and ordering any quantity – perfect for prototypes or small runs. You can even sell your creations directly through their online shop. Games like “Doom Machine” and “Tin Realm” were born here.

  • Cartamundi provides expert oversight throughout the entire game creation process. From meticulous pre-production checks to high-tech manufacturing and eco-friendly packaging, they ensure top quality and efficiency. Their portfolio includes iconic games like “Monopoly,” “Uno,” and “Pokemon Cards.”

The ideal manufacturing partner should understand your vision, budget, and timeline. While the options above offer valuable services, here are some key factors to consider when making your decision:

  • Minimum Order Quantities (MOQs): How many copies do you need to produce initially? Some manufacturers may require high MOQs, making them less suitable for smaller projects.

  • Project Complexity: Does your game require unique components or intricate details? If so, a manufacturer with experience handling complex projects might be a better fit.

  • Communication and Support: Clear communication is crucial. Choose a partner readily available to address your questions and concerns throughout the process.

  • Cost-Effectiveness: Compare pricing structures and get quotes to find the best value for your budget.

We understand the appeal of domestic manufacturing. However, for many game creators, China offers significant advantages:

  • Lower Overall Costs: Our location grants access to more affordable machinery, materials, and labor, leading to competitive pricing on your finished product.

  • Faster Production Times: China’s well-oiled manufacturing infrastructure facilitate efficient production, allowing you to get your game to market quicker.

  • Unmatched Component Variety: China boasts a vast network of suppliers, giving you access to virtually any component you can imagine for your game.

Whether you choose a US manufacturer or explore options in China, consider your specific needs and priorities. Don’t hesitate to reach out to several potential partners to discuss their capabilities and pricing. Remember, the ideal manufacturer should be a valued partner in your journey from concept to reality.

Explore the Advantages of Manufacturing in China:

We invite you to visit our About Us page to look more into the benefits of manufacturing your game in China. Learn how our location and expertise can help you produce a top-quality game at a competitive price, while ensuring your vision comes to life.

What is a Normal Profit Margin for a Board Game?

As a tabletop game creator, one of the most important things to keep in mind when creating your game is the potential profit margin.

Even if your board game is a labor of love rather than a commercial venture, it needs to be profitable (or, at least able to break even) in order for you to continue selling it and reaching your target audience. No creator can afford to continually lose money on a game that earns a loss instead of being profitable. Because of this, understanding how profitable board games typically are and what you should aim for are really important when you’re working out how to price and promote your game.

A typical board game profit margin depends on your marketing and distribution channels.

If you’re a creating your game for Kickstarter or Gamefound, you’ll want to aim for a 20-30% profit margin for landed costs. 

If you’re selling your game on Amazon or through retailers, a profit margin of 10-15% is a good target. (These platforms involve more fees, but give you access to a larger audience.)

This means that in general, you should expect to keep $10-30 out of every $100 spent on your game as profit. You can use this profit to experiment with new game ideas, create an expansion for your game, develop new titles, or just enjoy your life while you create your game as a hobby, project or business.

However, just because the average profit margin for a game is 10-30%, this does not mean you can spend 70+% of your budget on manufacturing your game. There are lots of costs that go into this target 10-30% profit margin (as we’ve discussed in our guide to the 5x rule) and you’ll need to understand them all to price your game effectively and make your game a viable product.

We’ve gone into more detail about all of this below and shared we the industry considers to be the normal profit margins for board games.

Board Game Profit Margin for Game Creators

  • There’s no precise average profit margin for a board game. However, in general, if you manufacture your game and sell it yourself it via Kickstarter or a platform like Amazon, you should aim for a profit margin of around 10-30% in order to be competitive in the market and commercially viable.

  • Pricing your game too low can make it difficult or impossible to profit. This is bad even if your game isn’t an explicitly commercial venture, as lack of profits means you won’t be able to do a second print run or market your game effectively. It also makes it very difficult to create any new games or expansions.

  • Your game will not market itself. When you’re pricing your game, you need to account for money spent on promotions and advertising.

  • Keep in mind that your profit margin will be lower if you’re manufacturing your game in small quantities. The larger your order, the less your game will cost per unit to manufacture, hence a higher profit margin.
  • If you need help working out how to price your game, what profit margin to aim for, or with manufacturing your game, feel free to contact us and we can answer your questions.

What is a Normal Board Game Profit Margin?

There’s no “normal” profit margin for a game, but as per the 5x rule, aiming for 20% of your game’s cost to go into profits (or a development budget, if you plan to grow your board game business) is a good practice. Games that are priced to generate sales with a 20% profit margin once all other costs are factored in are usually commercially healthy and, provided they get good word of mouth, able to sell well and find an audience.

Costs Involved in Making and Selling Your Game

Like we covered in our 5x rule guide, your game should be priced at approximately five times its landed cost in order to generate a profit. There are five components that make up this cost, each of which should account for 20% of your game’s total price. For example, a game with a price of $25 should be broken down as per the table below:

Game Retail Price $25.00
Landed Cost $5.00
Logistics (Warehousing shipping to customers) $5.00
Marketing $5.00
Development Budget (future reprints/ new titles) $5.00
Payroll (employee salaries) $5.00

For larger titles, you can instead use a 6x or 7x rule, as the cost of manufacturing your game might be lower. However, for most games, using the 5x pricing approach above is an effective way to ensure your game is priced viably for the market and capable of generating consistent profits.

Get Help With Pricing Your Game

To price your game effectively, you will need to know the landed cost of your game (the total cost to manufacture, ship, pay any relevant duties, etc.). If you do not already know the landed cost for your game, feel free to contact us and we can provide a quote and help you with the pricing process.

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